Cobalt Retail is an e-commerce brand that needed a stronger hosting setup before Black Friday. Their existing infrastructure was not ready for high seasonal traffic, and downtime during peak sales could directly affect revenue.
They needed a faster, more reliable cloud hosting environment that could handle traffic spikes, protect checkout performance, and keep the online store stable during promotional campaigns.
Project Overview
CloudEssentia prepared Cobalt Retail’s cloud hosting environment for Black Friday by improving performance, adding load balancing, configuring CDN delivery, optimizing database usage, and setting up monitoring.
The Challenge
Cobalt Retail expected a major traffic increase during Black Friday. Their existing hosting setup had slow page load times during normal traffic, which created concern about performance during peak demand.
Our Solution
CloudEssentia optimized the hosting environment with load balancing, CDN setup, image delivery improvements, database tuning, caching, backup protection, and live traffic monitoring.
We also tested the environment before launch to ensure it could handle expected traffic spikes without affecting checkout performance.
Key Results
- 0 downtime during Black Friday
- 2.4× traffic handled
- Faster page load performance
- Stable checkout experience
Final Outcome
Cobalt Retail completed its Black Friday campaign with stable performance, zero downtime, and a better shopping experience for customers.
